Throwing a little fleshlight on the matter: more maps and data

We’ve been a bit swamped here at Bookkake towers lately, and although we have some fun, homegrown stuff to share with you shortly, we just wanted to flag up a couple of additions to our Cartography of Human Sexuality thread, which you may remember from our previous post on Sotadic Zones and other possibilities.

LoveHoney, one of the largest UK retailers of adult toys and films, have just released their own Sex Map (above), mapping purchases from their store to different towns and cities across the country. So, we know that Upminster, a suburb of London at the end of the Piccadilly line, is the “sexiest” place in Britain (opinions on what defines sexiness may differ). Well, we know sex is suburban, but according to LoveHoney, the good people of Upminster spend 9.5 times the national average on their sex lives overall, including 17 times the national average on Adult DVDs and 14 times the national average on “Sex Toys for Couples” (we won’t argue with that definition, although many of the bestselling products would appear to be designed more with the single suburbanite in mind).

The marketing of “marital aids”, as they were once known, has undergone something of a sea change in recent years, with the likes of LoveHoney and Anne Summers turning their use from a signifier of guilt and loneliness into a loving expression of liberated sexuality. Whether the users of the Fleshlight fall into that category is another matter – LoveHoney does not allow us to play with their data, only their pre-made maps, so we can’t tell you which town sells more devices for the single gentleman, and which for the lady – and perhaps suggest some kind of twinning…

OkCupid, the web 2.0 dating site, is more open about its data, with its OkTrends blog trawling through vast numbers of “matches” and user questionnaires to go places most dating sites would fear to tread.

Their analysis of “matching” criteria based on star sign is a pretty comprehensive demolition of any residual zodiacal beliefs, resulting in absolutely no difference across all signs:

So plain is the zodiac data that it is then used as a control for examining more contentious topics, such as race and religion:

Head over to the relevant post for a full explanation of what they’re up to – and please, keep the suggestions and tips on sexuality cartography and data-mining coming in.

Posted October 27, 2009 by James Bridle. Comments Off on Throwing a little fleshlight on the matter: more maps and data
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